Just-One Beer
For one of their new fruity beer lines, they wanted packaging that felt fresh, vibrant, and instantly eye-catching. The focus? A bright, beautiful yellow that captures the flavour inside.
Industry
Drink & Beverages
Service
Packaging Design
Client
Just-One Beer
Date
Mar 8, 2025
Challenges:
The brief was to design packaging that communicated the beer’s fruity essence without relying on clichés or overcrowding the label. Just-One Beer wanted something minimal but fun—something that would stand out on shelves and resonate with a younger, adventurous audience.
Solutions:
We crafted a clean, joyful design anchored in a rich yellow colour palette, inspired by the beer’s tropical fruit notes. Abstract fruit shapes were layered with subtle textures to create visual interest without clutter. The typography remained bold but friendly, with rounded letterforms and plenty of breathing space. This packaging not only elevated the shelf appeal but also reflected the brand’s spirited personality and attention to craft.
